Digital Distribution
Digital media applications can increase revenue per customer visit and lower employee training costs. Applications like digital signage, in-store music, distance learning, and business TV are ideally suited to satellite due to its ability to broadcast content to all sites, rather than send individual files one at a time. Satellite provides reliable content distribution and enables clients to verify and track how often content is viewed.
Spacenet satellite networks provide highly reliable delivery of advanced in-store media including digital signage, commercially licensed music, business TV, two-way video, and more. Employing the latest in commercial grade satellite IP technology, Spacenet has the flexibility to integrate your content management system of choice or develop a customized turn-key multicast solution.
Benefits
- Increase sales through point-of-sale ads
- Generate revenue through third-party advertising
- Display video and music for improved customer experience
- Target message through regional content and day-parting
- Enable frequent content updates with multi-megabit connections
Case Study
Gas & C-Store: Digital Media at the Pump
Requirement
This gas & c-store with 100+ locations had a plan to provide digital media at the pump in order to increase c-store traffic and sales.
Solution
To meet its requirement, Spacenet provided its pre-packed Connexstar VSAT services to support digital media at the pump across 100+ locations. The network is used to broadcast news, weather and advertising content to LCD displays at the pumps. Satellite is used to broadcast a variety of media (news, ads, TV shows) via multicast, enabling both local and national media/ads with day parting.
Success
By utilizing a satellite network for its digital media solution, the customer generates extra revenue by inserting ads between other programming and via dynamic promotions at the pump, to drive customers into the stores. Satellite proved to be an ideal solution for this deployment as it cost-effectively and rapidly delivers large volumes of content to multiple remote locations via multicast. The customer benefited from increased c-store traffic, promotions that enticed add-on sales, and a balanced mix of ads and media.
