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Digital signage is becoming a popular trend within a variety of industries today, and satellite serves as an ideal solution for content distribution. Digital signage enables companies to display targeted messaging to specific locations at specific times through scrolling message boards, plasma displays, electronic billboards or other emerging display types. The content can be controlled electronically from a single location - enabling improved efficiencies and cost advantages.
Digital signage uses include:
- Real-time information (ex. flight information)
- Advertising and in-store promotions
- Entertainment (ex. digital content in waiting areas)
- Distribute information to influence customer behavior
- Brand awareness and building
Benefits include:
- Advertising at point-of-sale enables effective promotion and opportunity to increase ticket sales
- Generate extra revenue through third-party advertising
- Display video, music and more for branding and improved customer experience
- Targeted messaging through regional content and dayparting
- Broadband speed allows for frequent content updates
- VSAT networks with multicast support are the perfect low-cost delivery vehicle for digital content
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